Paul, Saturn’s mobile assistant robot, was one of the recipients of the retail technology awards europe (reta) for “Best Customer Experience”. This category is used by the EHI Retail Institute to recognize retail companies for their future-oriented methods and technologies that increase customer loyalty and satisfaction. The reta europe were handed over on March 6, 2017, at the leading retail trade fair EuroShop in Düsseldorf, Germany.
Paul has been in use in Saturn Ingolstadt since November 2016, welcoming visitors at the store entrance as a digital receptionist. He leads customers to their desired products and can call a human colleague with Voice over IP (VoIP) to take over consultation on request. The assistance robot thus not only offers a concrete added value for customers, but also supports Saturn employees, who are relieved of routine tasks. And with great success: in his first months in the store, Paul has already traveled more than 100,000 meters and interacted with customers about 7,000 times. Paul is most frequently asked for products from the fields of Film & Music and Smartphones & Tablets, as well as TVs, washing machines and dryers.
Press release MediaMarktSaturn